Episode 53

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Published on:

1st Jan 2024

Episode 53 - The Power of Story with Jackie Wilson

Episode 53 - The Power of Story with Jackie Wilson and Happy New Year 2024!

Wishing a wonderful New Year and health, wealth, love and happiness in 2024.

Thank you for joining me at this special time.

This weeks Choosing Happy Podcast interview is about the power of story in life and business. I got to chat with Jackie Wilson - who is passionate about using stories to engage, entertain and create powerful content, copy and communications.

Her passion and wealth of knowledge and experience shine through in this interview. I hope you enjoy the conversation as much as I did!  

Discovering the Power of Storytelling in Business and Life!

In this episode of the 'Choosing Happy Podcast', host, Heather Masters, welcomes guest, Jackie Wilson, a former journalist who uses the power of storytelling in business.

Jackie shares her journey from journalism to content marketing and discusses the significance of crafting a narrative in business.

She underscores the impact of storytelling on brain science, its utility in delivering memorable messages, and shares how the 'hero’s journey' archetype can be applied in business storytelling.

Furthermore, they explore the potential pitfalls of oversharing personal experiences in storytelling, and provide recommendations for those trying to incorporate storytelling in their business.

About Jackie:

A journalist by background, and with a vein of nosiness running through everything I do, I’ve written in many different contexts and capacities all my working life. A short while ago I dug into the power of storytelling in a business context and now I want everyone to know it, understand it, and use it! For all of our sakes and for a more entertaining content landscape!

Jackie's Links:

Jackie's Website

@inthebrick_house on Instagram

Timestamps

00:01 Introduction to the Power of Storytelling

00:27 Interview with Jackie Wilson: From Journalism to Storytelling

01:38 The Journey to Discovering the Power of Storytelling

04:49 The Impact of Storytelling on the Human Brain

06:20 The Role of Storytelling in Business and Marketing

07:55 The Power of Metaphor in Storytelling

08:27 The Importance of Words in Storytelling

14:36 How to Use Storytelling in Your Work

27:06 The Challenges of Telling Your Own Story

32:38 The Power of Personal Stories in Building Connection

34:56 The Role of a Business Coach in Storytelling

36:15 Learning from a Successful Mentor

36:51 Feeling Disconnected from the Mentor

38:00 The Power and Pitfalls of Vulnerability in Storytelling

39:21 The Importance of the Story Arc

40:28 The Hero's Journey and its Role in Storytelling

42:18 The Use of Metaphors and Archetypes in Storytelling

45:53 The Power of Personal Stories in Business

47:26 The Influence of Language and Metaphors

50:17 The Role of Storytelling in Content Creation

55:32 Tips for Beginners in Storytelling

01:01:04 Closing Thoughts and Contact Information

01:04:33 Conclusion and Invitation for the Next Episode

I do hope you find this episode useful. Please share if you think someone you know would benefit from the very powerful message. Please leave a review if you enjoyed it.

Heather Masters

Copyright 2025 Heather Masters

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Choosing Happy
"For entrepreneurs who are tired of toxic positivity and ready for real transformation
Ready to break free from old patterns and choose joy in a noisy, demanding world?
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The Choosing Happy Podcast is where techies, entrepreneurs, transformational practitioners and creative souls come to reclaim happiness, shake up their mindset, and unlock more meaningful wins—no toxic positivity, just real stories, honest wisdom, and practical tools.

Hosted by Heather V Masters, certified trainer, coach, NLP master practitioner, and ex-corporate burnout survivor turned joy champion, every episode blends bold myth-busting, brutally honest moments, and uplifting insights.
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Heather Masters

Hello, I’m Heather V Masters—your host of the Choosing Happy Podcast and a passionate guide for techies, entrepreneurs, and creatives ready to thrive!

As a certified Master coach, NLP trainer/ Master Practitioner, and hypnotist, I bring a unique blend of tools to help you break free from limiting patterns and choose happiness every day.
My journey began with corporate burnout, where I discovered the power of mindset shifts to transform my life. That spark led me to build thriving communities like the Creative Writing Tips Club and launch this podcast, where I share the strategies that helped me—and can help you—create a life you love. From NLP techniques to heartfelt stories, I’m here to empower you with actionable insights and a warm, authentic vibe.

When I’m not podcasting, you’ll find me coaching clients, writing, or sipping a cuppa while dreaming up new ways to inspire joy. Let’s choose happy together—join me on this journey!

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Email: heather@heathervmasters.com

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